Tobacco Control Specialist

As a life long non-smoker, and someone who has suffered at the hands of the smokers in my family, through persistent bouts of bronchitis and related conditions since I was a child, I consider myself to be pretty intolerant of smokers. However, it is still a legal substance and I am continually dismayed at the frequent initiatives intended to reduce smoking.
The latest appears to be a smoking prevention programme for adolescents called ASSIST.
Apparently Year 8 students are to be trained as 'peer supporters' to have informal conversations about the risks of smoking and the benefits of being smoke-free.
Locally a licence has been taken out to work with 10 schools but only 7 schools in the conuty have taken up the offer.
There's a surprise! Whilst our schools are grappling to get to grips with the ever changing curriculum I would imagine that encouraging those having a sneaky fag behind the bike sheds to give it up is not high on the list of priorities.
What has prompted me to write, however, is the absurd title of the job holder - Tobacco Control Specialist in Public Health.
If we really do believe that smoking is bad for your health, the solution would be quite simple, ban it; but it is unlikely that any government would so; because of the tax revenue it generates.